Gender :
63% - women
37% - men

Education grade:
78% - higher and not complete higher education

Age:
94% - people from18 to 55 years old

Occ upation :
14% - business owners
33% - heads of the companies
23% - leading figures with higher education

Income level:
18% - high, people without lack of money
64% - higher than average – people who can afford large purchases

Lifestyle
83% of readers have cars of foreign origin
57% of readers frequent restaurants and 35 % – night clubs
47% of readers attend beauty centers and fitness clubs
34% of readers prefer alcoholic drinks of advertised brands

Share of readers agreed with the sentences:
«The main thing for me in a product is its quality» - 83%
«I prefer to pay more but to buy a product of a well-known brand» - 51%
«If I like anything, I’ll buy it immediately» - 56%
«I frequent expensive prestigious shops» - 40%
«I follow up fashion trends» - 55%
«I buy new products earlier than most of my friends» - 33%
«The best present is a jewelry» - 51%

The readers are wealthy people who consider quality and manufacturer first and only then price while buying a product. More than half of them can afford doing impulsive purchases. More than half of them go often to expensive shops with high prices. They do sports, attend beauty centers and like jewelry. They prefer to get rest abroad, like going to restaurants, cinemas, galleries, concerts and theatres.

Magazine has 90 000 readers a month

Gender:
60% - women
40% - men

Education grade:
69% - higher and not complete higher education

Age:
87% - people from 16 to 55 years old

Occupation:
13% - business owners
35% - heads of the companies
30% - leading figures with higher education

Income level:
10% - high, people without lack of money
73% - higher than average – people who can afford large purchases

Lifestyle

Share of readers agreed with the sentences:
«The main thing for me in a product is its quality» - 91%
«I prefer to pay more but to buy a product of a well-known brand» - 46%
«If I like anything, I’ll buy it immediately» - 43%
«I frequent expensive prestigious shops» - 33%
«I often redecorate and improve my apartment’s design» - 60%
«I follow up fashion trends in design, interiors and architecture» - 50%
«I can buy furniture of the leading designers» - 14%
«I buy new products earlier than most of my friends» -26%

The readers are wealthy people who consider the quality of the product first. Most of readers often improve their apartment’s design and follow up fashion trends. A quarter of them are pioneers who set fashion standards themselves, 14 % of them can buy furniture of the leading designers.
Two thirds prefer to get rest abroad. 38% often visit museums and art galleries.